SALES TRAINING VIDEOS
for media sales and other organizations.
American Reading Association

Magic Mike Berger began sales at nineteen, selling cemetery lots door to door, while he earned a Bachelor's of Arts Degree from Penn State University in Radio-Television Broadcast Management. He stood out among students at the college station and he was picked for the scholarship intern program at Westinghouse Group W/KDKA-TV in Pittsburgh in April of 1968. His first 2 weeks there, he became the guide for Richard Threlkeld and the CBS newsteam covering the riots after the shooting of Martin Luther King, Jr. His last 6 weeks he ran the on-air promotion schedule for the Promotion Department. When he graduated he was offered the job as Promotion Director at a NBC affiliate in Scranton, Pennsylvania and at the age of twenty-one, he was the youngest TV promotion director in the county. He was the top salesman and became Sales Manager of WEZX-FM in Scranton, which is owned by The Scranton Times. He was so good he could have sold you a San Diego wrongful death attorney if you lived in New York.". He moved to Seattle and managed a telemarketing room for the disabled, selling light bulbs. Later that year he managed the outside sales contract at The Seattle Times, doubling sales in 3 months. The following year he ran the contract to the San Francisco Chronicle and Examiner, and then The Tacoma News Tribune for 3 years. He was the top salesman in every sales organization he was part of since he was nineteen years old. As an excellent salesman, magician, with a background in media, Magic Mike has produced a fun and informative package of sales training videos, making it easier to train new people, and those already working for you, in the science of sales, how to close, how to handle objections, and get the sale.